Is it allowed to sell silence? Well that’s a difficult one... Silence, just
like light or fresh air, shouldn’t be a product you have to buy, right? It is the
kind of thing everyone should be able to have access to freely, at any time.
Unfortunately the way of the world has changed a lot. We have turned the world into a place where man dominates practically everything. Even deep in the Swedish forest, one can tell that people have taken over.
About a month ago, we bought 1,2 ha of forest in Åmot. We are determined: this piece of forest will get its freedom back! We won´t be cutting trees to make money, we will start selling silence instead. We understand that silence, yes even silence, has become a product now. So, one might ask, why do we do this? Why sell a ‘product’ that we believe should not be a product, yet a freely accessible (re)source to everyone?
First of all, we will not be selling silence as such. Silence is hardly the thing you can giftwrap or sell at the market, right? When we say we will be selling silence, we actually want to ‘offer’ people the opportunity to spend time in complete silence. We create the circumstances for our guests to experience the world (read: nature) without any distraction created by mankind.
Another motivation to us is the strong belief that silence is a product that can only be sold in remote areas. Åmot, a small town near the edges of the Swedish forests, doesn´t have many big assets which many other tourist destinations have. But if we think about what people are looking for when going on a holiday, we notice that silence is a hot item nowadays. Experiencing silence will be a growing trend in the next years, just because it is no longer accessible to us.
We wish to cater to people’s need, in a way that respects nature. So we fully believe in our "product" - we are doing the right thing by selling Swedish silence.
We’ll keep you posted...
Unfortunately the way of the world has changed a lot. We have turned the world into a place where man dominates practically everything. Even deep in the Swedish forest, one can tell that people have taken over.
About a month ago, we bought 1,2 ha of forest in Åmot. We are determined: this piece of forest will get its freedom back! We won´t be cutting trees to make money, we will start selling silence instead. We understand that silence, yes even silence, has become a product now. So, one might ask, why do we do this? Why sell a ‘product’ that we believe should not be a product, yet a freely accessible (re)source to everyone?
First of all, we will not be selling silence as such. Silence is hardly the thing you can giftwrap or sell at the market, right? When we say we will be selling silence, we actually want to ‘offer’ people the opportunity to spend time in complete silence. We create the circumstances for our guests to experience the world (read: nature) without any distraction created by mankind.
Another motivation to us is the strong belief that silence is a product that can only be sold in remote areas. Åmot, a small town near the edges of the Swedish forests, doesn´t have many big assets which many other tourist destinations have. But if we think about what people are looking for when going on a holiday, we notice that silence is a hot item nowadays. Experiencing silence will be a growing trend in the next years, just because it is no longer accessible to us.
We wish to cater to people’s need, in a way that respects nature. So we fully believe in our "product" - we are doing the right thing by selling Swedish silence.
We’ll keep you posted...
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